Hitmakers. How Brands Influence Culture, Paperback/Ana Andjelic

Descriere & specificații

In this book, world-renowned brand expert, Ana Andjelic , shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. Publisher: Taylor & Francis Ltd Author(s): Ana Andjelic Illustration(s): 2 Line drawings, black and white; 2 Illustrations, black and white Number of pages: 220 Publication date: 2024 Dimensions: 155 x 234 x 14 Cover type: Paperback / softback

Produse similare

Taylor & Francis LtdGeographical Information Systems. A Practical Approach, 2 ed, Paperback/Xuan (Monash University, Australia) Zhu

259,99 lei

Taylor & Francis LtdAll About Dyslexia: A Practical Guide for Primary Teachers, Paperback/Louise Selby

108,99 lei

Taylor & Francis LtdDigital Media, Projection Design, and Technology for Theatre. 2 ed, Paperback/Daniel Roth

317,99 lei

Taylor & Francis LtdDigital Marketing Fundamentals. From Strategy to ROI, 3 ed, Paperback/Mike Berry

476,99 lei

Taylor & Francis LtdDesigning with Light. An Introduction to Stage Lighting, 8 ed, Paperback/Michael McNamara

353,99 lei

Taylor & Francis LtdThe Playful University. Philosophy, Pedagogy, Politics and Principles, Paperback/***

259,99 lei

Taylor & Francis LtdCreating New Languages of Resistance. Translation, Public Philosophy and Border Violence, Paperback/Omid Tofighian

266,99 lei

Taylor & Francis LtdHow Philosophy Changed Psychoanalysis. From Naive Realism to Postmodernism, Paperback/***

216,99 lei

Taylor & Francis LtdEcosocialism. Climate Change, Socialism and Democracy, Paperback/***

201,99 lei

Taylor & Francis LtdSpatial Transparency in Architecture. Light, Layering, and Porosity, Paperback/Camilo Rosales

274,99 lei

Taylor & Francis LtdAdult Malnutrition. Diagnosis and Treatment, Paperback/***

331,99 lei

Taylor & Francis LtdUnequal By Design. High-Stakes Testing and the Standardization of Inequality, 2 ed, Paperback/***

288,99 lei