Ebury Publishing
Sway. The Irresistible Pull of Irrational Behaviour, Paperback/Rom Brafman
122,99 lei
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Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.
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